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The following content came from the American Red Cross website here.

In this season of hope and in these economic times, more than ever, people want their gifts to really matter. The American Red Cross is excited to share with you a catalog full of meaningful gifts that serve children and families in crisis. Come and browse the very first holiday giving catalog from the American Red Cross at www.redcross.org/gifts.

Honoring your loved ones this holiday by sending a Red Cross gift in their name is the perfect way to share the meaning of the season. And right now the American Red Cross is mailing a special gift to friends who order from the catalog as thanks for participating (Minimum gift amounts apply.)

The purchase of each gift item is a tax-deductible contribution to the overall mission of the American Red Cross. On the rare occasion when donations exceed the need in a particular area, the American Red Cross will use your contribution to help others where the need is greatest.

Matching Gifts
– Your gift could be matched dollar for dollar! Many companies offer matching gift programs that will double, even triple a donation’s value. Check with your company or visit this online directory of matching gift companies to find out if your company will match your contribution to the American Red Cross. If you have questions about your company’s matching gift program, please contact your personnel office.

Once you have determined that your company matches donations made to the Red Cross, obtain the appropriate form from your personnel/human resources office and send it with a copy of your gift receipt to the address below:

American Red Cross
PO Box 37295
Washington, DC 20013
Attn: Kim Davis

The American Red Cross Tax Identification Number (also known as Employee Identification Number or EIN) is 53-0196605.

Please be sure to complete the entire donor portion of the form and to include a copy of your gift receipt (if available). If you would like to designate the gift to a specific disaster, please indicate that on the form. If you have questions about your company’s matching gift program, please contact your personnel/human resources office.

The American Red Cross helps people in need — free of charge — every single day! Your contribution means a great deal to the organization, but even more to the families who rely on the Red Cross to help them through some of the most difficult times of their lives.

With your ongoing support the American Red Cross will keep America strong, through these vital programs–Disaster Relief Services, Family Emergency Services, Domestic Preparedness for Bioterrorism, Critical Lifesaving Services, and 24-hour military assistance.

But the Red Cross is not a government agency, they must rely on the generosity of the American public. With your ongoing support, the American Red Cross will continue to be there providing people in crisis relief for today and hope for tomorrow.